What are some of the challenges you have faced in your startup phase and how have you overcome them?

Initially, convincing some authors about the benefits of making their books available on Tuba was  not as easy as we had expected. This was primarily due to the widespread untrustworthiness of  entities in the book publishing and distribution industry, and partly due to their own lack of digital  literacy. We overcame this hurdle by showing our trustworthiness over months (and in some  cases, years) and having a lot of perseverance until they get to really understand the potential  that Tuba offers.